UPDATE: Commission Junction responded and confirmed they do not discriminate against firearm related companies. The issue here was account profile related and was resolved. Click here for the full explanation.
I’ve got a call in to both Commission Junction and GunBroker.com and I’m awaiting response from both. At this point, it appears as though Commission Junction has shut down its affiliate program relationship with Gunbroker.com, LLC.
For those who may not be familiar with Commission Junction, the company is a middle man type of service that connects publishers (like our website) with companies looking to market products. Commission Junction handles tracking of sales and processes payments between publishers and advertisers.
An email floating around this morning suggests Commission Junction could be taking a stand against the 2nd Amendment, making clear their intentions to refuse their services to businesses who participate in the 100% legal sale of firearms and firearm related products. The following is the exact language of the email sent out to Publishers from firstname.lastname@example.org:
Dear Valued Publisher,
Please be aware that GunBroker.com Online Gun Auction, one of the advertisers you are joined to in the Commission Junction network, has been deactivated.
While GunBroker.com Online Gun Auction is deactivated, you will not receive commissions for traffic you drive via the advertiser’s banners, text links, and/or other link types. Consequently, please replace these links as soon as possible with links from active advertisers. To view the links you are using that are generating traffic for GunBroker.com Online Gun Auction but from which you are earning no revenue, go to the Invalid Links Generating Traffic Report.
During the advertiser’s deactivation, you will still remain affiliated with GunBroker.com Online Gun Auction if and when the advertiser reactivates its affiliate marketing program with Commission Junction. Once reactivated, GunBroker.com Online Gun Auction will appear in My Advertisers in the Account Manager. You will receive another email from Commission Junction alerting you to the advertiser’s reactivation.
To view all of your affiliated advertisers who have been deactivated from the Commission Junction network, go to the Deactivated Advertisers Report.
If you have further questions regarding the status of GunBroker.com Online Gun Auction, please contact your Commission Junction account representative or Client Support.
The affiliate information page at GunBroker.com is still active and sends you to Commission Junction, but upon landing at CJ.com you are presented with this message.
The message states “This company’s partnership with Commission Junction is currently inactive,” which does not specifically suggest CJ.com severed or deactivated the partnership. This said, we cannot identify any GunBroker.com affiliates who were given any kind of notice from GunBroker.com, which suggests the cancellation came from Commission Junction. Based on the nature of the products GunBrokers.com sells, we’re guessing Commission Junction takes issue with firearms and firearms part dealers.
But what is even more troubling here is the fact that GunBroker.com does not actually sell the bulk of the product promoted through its pages. The site appears to be a simple transaction brokerage point for private sellers to private buyers, a 100% legal transaction that should in no way be frowned upon.
Other modern online “middle man” companies are acting out against the 2nd Amendment in this manner as well. We recently reported that Groupon bailed on the 2nd Amendment, pulling a similar maneuver and blocking related legal transactions. In many cases we see major players such as Bank of America and Dick’s Sporting Goods also creating barriers for law-abiding citizens looking to practice their 2nd Amendment rights in the free-marketplace.
Commission Junction is, without question, a top 5 affiliate program company globally. If Commission Junction is actually standing in the way of 2nd Amendment Rights, I expect others will soon follow the same Path. It’s time for law-abiding citizens who enjoy freedom and the right to self-defense to be thinking about their spending habits. Companies that act in opposition of our rights deserve no part of the fruit of our labor.
We’ll update this as soon as we hear back from either company.