No this is not a parody about Super Bowl ads for the 2013 game this weekend. Apparently CBS just figured that they didn’t need another $4 million in ad revenue for the big game.
What’s interesting and unstated is the fear SodaStream generates in both Coke and Pepsi. The two 800 Lb gorilla’s of the sugary carbonated drink arena are shaking in fear from a small Israeli company. Can you say David and Goliath?
Will Burns, writing for Forbes:
CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi.
Please pause and read that sentence again.
(Via Daring Fireball.)