This year, you won’t be able to see any commercials that showcase any kind of gun, mention firearms by name, or even allude to the approval of their use, reports The Blaze.
Fox, the station airing the 2014 Superbowl, decided not to include an ad sent to them by Daniel Defense, one the nation’s leading firearms companies.
Fox representatives told Daniel Defense:
“Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category.”
According to Guns & Ammo, the NFL rule Fox is hiding behind states:
“Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunition (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”
However, there are two things wrong with Fox’s decision, according to the above criteria:
(1) Daniel Defense has a brick and mortar store that sells more than munitions and (2) The commercial the weapons manufacturer sent Fox (which is embedded below) never once mentions firearms.
The logo at the end of the commercial does contain a rifle, which is part of Daniel Defense’s corporate logo. Daniel Defense offered to remove the logo and Fox still denied their submission.
You can decide what you think Fox’s true intentions are after you watch the commercial for yourself: