You won’t see a ‘straight whopper’ or ‘Christmas whopper’ at a Burger King any time soon, but you might definitely come across a ‘proud whopper.’ That’s because Burger King is being very, shall we say, flamboyant about their blunt support for homosexuality.
Burger King is celebrating gay pride with a message on its Whopper wrappers.
The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”
The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.
The marketing effort is part of Burger King’s push to connect with customers in a more meaningful way, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its “Have It Your Way” slogan in favor of the more personal “Be Your Way” (Ad Age pointed out the phrase was “grammatically challenged”).
So will the Burger King soon become the… Burger Queen?