NOT A JOKE: Burger King Introduces The ‘Proud Whopper’ To Celebrate LGBT

You won’t see a ‘straight whopper’ or ‘Christmas whopper’ at a Burger King any time soon, but you might definitely come across a ‘proud whopper.’ That’s because Burger King is being very, shall we say, flamboyant about their blunt support for homosexuality.

Meet the official Proud Whopper.

Burger King is celebrating gay pride with a message on its Whopper wrappers.

The fast-food chain says it will post a video online Wednesday that shows scenes from a San Francisco location where it sold a “Proud Whopper.” Customers were not told what is in the burger, which comes wrapped in rainbow paper. Once opened up, a message inside the wrapper states, “We are all the same inside.”

The idea is that the Proud Whopper is no different from the regular Whopper, despite its colorful packaging.

The marketing effort is part of Burger King’s push to connect with customers in a more meaningful way, particularly with the younger individuals fast-food chains are known for courting. As part of that push, Burger King recently said it was retiring its “Have It Your Way” slogan in favor of the more personal “Be Your Way” (Ad Age pointed out the phrase was “grammatically challenged”).

Proud Whopper

So will the Burger King soon become the… Burger Queen?

  • Surfinnonreality

    I went to Chick-fil-A today. Passed on the Burger King. Now I will do that all the time. As much as I like BK food, I won’t support them in this. For God’s sake BK just sell food not politics.

  • Surfinnonreality

    I want to see a Christian burger and an atheist burger and a Rebel Flag burger. Sarc/off I just want good food at a good price with no political histrionics.

  • Surfinnonreality

    It is that simple. Go to work. Pay your bills. Mow the lawn. Wash the dishes. Don’t make your sex life a political statement. How hard is that?

    • Dani California

      Apparently it was to hard for the U.S. government. The first to make it a statement were the people who harassed them, jailed them and denied them rights. Do you not understand why gays need to make a statement?

    • Dani California

      Apparently it was to hard for the U.S. government. The first to make it a statement were the people who harassed them, jailed them and denied them rights. Do you not understand why gays need to make a statement?

  • Surfinnonreality

    I’m jealous because in some European countries McDonalds sells beer.

    • Alias Darker

      yes we do , but i don’t drink beer (ew) though so I guess i don’t know how good I have it ^^

  • Surfinnonreality

    They are forcing acceptance by suing bakeries and flower shops and pizza places. You get acceptance but you build animosity.

    • Dani California

      The animosity has been there because of the centuries of oppression and harassment. That has built a little bit of tension, wouldn’t you say? I’d say animosity decreases as acceptance increases.