Political correctness has for many years now enjoyed newfound controls over American culture and society. One area where the PC crowd has made major gains is in the realm of gender identity.
When I was a kid we didn’t complain about nonsense. My brother and I had our G.I Joes and my sister had her Barbies. So what? We liked it that way. All three of us. There was nothing sexist about it at all. And to assert such is blatantly absurd, whiny and weak minded.
But my how times have changed. Now if just one politically correct parent complains about a shelf section being pink to promote toys designed for girls, an entire corporate retailer will react in fear of her complaint spreading to a few others.
Which is exactly what Target just did.
Target Corp. is removing gender labels from most of its children’s departments after customers complained about signs designating certain toys for girls.
The kids’ bedding section will no longer feature boy and girl signage, and the toy department will be without labels and pink or blue paper on the shelves, Minneapolis-based Target said on its website Friday. Gender labels will remain in the kids’ clothing section because of sizing and fit differences.
Retailers have been moving away from gender stereotypes, and some startups have emerged to break down the divide in kids’ clothing and toys. The signage that sparked the dispute at Target was for building sets, like GoldieBlox, that are targeted at girls.
“As guests have pointed out, in some departments like toys, home or entertainment, suggesting products by gender is unnecessary,” Target said. “We heard you, and we agree. Right now, our teams are working across the store to identify areas where we can phase out gender-based signage to help strike a better balance.”
In June, Ohio mom Abi Bechtel called out Target’s gender designations in its toy aisle. She posted a photo to Twitter that showed store signs for “Girls’ Building Sets” next to regular “Building Sets.” The outcry was swift, with angry shoppers calling for change.
“It stood out to me as a good example of the way our culture tends to view boys and men as the default, normal option and girls and women as the specialized option,” Bechtel told CNN at the time.
Really? I mean REALLY?
God help us.