ABC Family Dropping ‘Wholesome’ Image to Appeal to ‘Becomers’… In Other Words More Shows Promoting the LGBT Agenda

Oct 07, 2015
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Apparently promoting traditional family values doesn’t pay as well as shoving the LGBT agenda down our throats…

ABC has just announced that beginning January 2016 they will be dropping the name ‘ABC Family’ in exchange for the name ‘Freeform’ to appeal to the “Becomers” age demographic in an effort to stay competitive with other networks. Dropping their traditionally themed children’s show for the new demographic of individuals between the ages of 14-34, the redesigned channel will now focus on more progressive natured entertainment.

During the YouTube ‘teaser’ trailer Disney makes their intentions painfully clear by describing the newly rebranded channel as:

“Freeform, Free to take whatever shape feels right… In a line that’s nowhere near straight…”

Watch the channel’s ‘teaser’ video below:

 

Via Disney

ABC FAMILY BECOMES FREEFORM IN JANUARY 2016

FREEFORM NAME CAPTURES THE ESSENCE OF THE BECOMER AUDIENCE THAT
ABC FAMILY SERVES AND THE MODERN WAY THEY GENERATE
AND CONSUME MEDIA

NAME CHANGE COINCIDES WITH THE WINTER SEASON PREMIERES OF RETURNING FAVORITES “PRETTY LITTLE LIARS,” “THE FOSTERS,” “YOUNG & HUNGRY,” “BABY DADDY” AND THE WORLD PREMIERES OF NEW SERIES “SHADOWHUNTERS”AND “RECOVERY ROAD”

This evolution builds on ABC Family’s existing strategy of super serving “Becomers” – a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.

Freeform evokes the spirit and adventure of our audience,”…

The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts – first car, first apartment, first job, first love, first heartbreak – all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.

The audience’s identity and experience are fluid as they explore endless possibilities and their passions take shape…

The network entertains and connects to audiences with bold, relatable programming that celebrates the epic adventure of becoming an adult, from first kiss to first kid…

Thoughts?
  • M.A.Rue

    Wonder how many 14-year olds buy the sponsors’ products?

  • Raymond C. Stapleton

    who is forcing what belief down the throats of the public? certainly not Christians. If Christianity offends them and they can demand a stop to it based solely on that, then I am offended by LGBT whatever the rest of the letters are. Where are my rights not to be forced to view their propaganda?

    • J C Leslie

      Who forces you to watch? Does someone put a gun to your empty head and shove your face in the TV?
      Or are you just hateful trash who can’t stand that people who do accept that behavior have a show they can watch, too?

      • Raymond C. Stapleton

        so much anger, wow. Sadly no surprised.

        • J C Leslie

          Really? The anger card?
          I’m not angry. I’m disappointed that for someone who pretends to love America, all you do is sit around and hate Americans.

          • Raymond C. Stapleton

            do you know me? Have I personally interacted with you? I love America. I am a Christian. I have an opinion. I said nothing hateful, but your angry words called me “empty headed, hateful trash, and claims I cannot stand people.” And just so you know, I do not watch those shows, not because I hate the people they portray, but I don’t watch them because they do not appeal to me. If you knew me, you would know I do not hate anyone. I do hate broccoli though. Sure, it was not a part of the original question, but it is the only thing I hate. and yet, if asked, I will cook it for my wife and kids. I truly hope you understand what I am saying, and realize that I did not and am not now saying anything against anyone. Not even against you.

          • J C Leslie

            So answer the question. You said someone forces you to watch it. Who forces you?
            Or are you just talking out your ass with the obvious purpose of spreading hatred?

          • Raymond C. Stapleton

            did you read my response? The first one? I never said anyone was forcing me to watch what I do not want to watch. As a Christian, I read all of the time how we as Christians are forcing our beliefs on others. I responded to that, since there was a statement in the thread to that effect when I originally responded. It appears to have been removed, and you appear to have presumed I said that which I did not. and even when I have said over and over how I do not hate you or anyone who is not me, you still try and turn this into a fight. You still claim I am saying things I am not. perhaps this is fun for you, I am sorry to disappoint you. I am not a media version of Christianity. I do not hate anyone for any reason. No one can force me to watch anything good or bad, and I am not claiming they are. This will be the last response to anything you have to say. you have been repeatedly insulting when I have not. you misrepresent my words, when I have not. I hope your life and future are bright.

          • J C Leslie

            Oh look, you edited your original response to match your fake indignation. Good job. Liar.

  • Michael Rice

    I stopped watching them a long time ago. This new slogan just brings it in line with what they were already showing.

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  • sickofOmom

    Byeeee abc I’m done. We’re a NORMAL family husband wife & 2 kids we’ll just watch Netflix thanks!

  • Hon

    LGBT and progressive nonsense channel. Spoiled rich kids pretending to be grownups.

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