Apparently promoting traditional family values doesn’t pay as well as shoving the LGBT agenda down our throats…
ABC has just announced that beginning January 2016 they will be dropping the name ‘ABC Family’ in exchange for the name ‘Freeform’ to appeal to the “Becomers” age demographic in an effort to stay competitive with other networks. Dropping their traditionally themed children’s show for the new demographic of individuals between the ages of 14-34, the redesigned channel will now focus on more progressive natured entertainment.
During the YouTube ‘teaser’ trailer Disney makes their intentions painfully clear by describing the newly rebranded channel as:
“Freeform, Free to take whatever shape feels right… In a line that’s nowhere near straight…”
Watch the channel’s ‘teaser’ video below:
ABC FAMILY BECOMES FREEFORM IN JANUARY 2016
FREEFORM NAME CAPTURES THE ESSENCE OF THE BECOMER AUDIENCE THAT
ABC FAMILY SERVES AND THE MODERN WAY THEY GENERATE
AND CONSUME MEDIA
NAME CHANGE COINCIDES WITH THE WINTER SEASON PREMIERES OF RETURNING FAVORITES “PRETTY LITTLE LIARS,” “THE FOSTERS,” “YOUNG & HUNGRY,” “BABY DADDY” AND THE WORLD PREMIERES OF NEW SERIES “SHADOWHUNTERS”AND “RECOVERY ROAD”
This evolution builds on ABC Family’s existing strategy of super serving “Becomers” – a life stage that spans people who are 14-34. The name, look, feel and attitude of the network will capture the nature of the Becomer audience and the modern way this audience generates and consumes media.
“Freeform evokes the spirit and adventure of our audience,”…
The name Freeform speaks to the mindset and attitude of what the channel has defined as Becomers. Traditionally, Becomers are in high school, college and the decade that follows and are navigating the wonderful, fun, exciting, and scary time in life when you experience the most firsts – first car, first apartment, first job, first love, first heartbreak – all the firsts that exists between who they are and who they want to become. Becomers represent a life stage rather than a generation.
The audience’s identity and experience are fluid as they explore endless possibilities and their passions take shape…
The network entertains and connects to audiences with bold, relatable programming that celebrates the epic adventure of becoming an adult, from first kiss to first kid…