Starbucks shareholders are probably thrilled with the explosive marketing success of the now internet famous Unicorn Frappuccino. The new drink has gone viral and sent overwhelming numbers of consumers to Starbucks lines all over the country.
What is it? More from Starbucks.
Here for a few days only: The flavor-changing, color-changing, totally not-made-up Unicorn Frappuccino. Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing spectacle of purple and pink. It’s finished with whipped cream-sprinkled pink and blue fairy powders.
But while shareholders and customers may love the drink, the employees who make them absolutely hate every second of it. And one barista left work, took out his phone and let the internet know how he feels.
— Braden Burson (@iambburson) April 19, 2017
Hate to say it buddy, but work isn’t guaranteed to be fun. Sorry you hate making these but the market has spoken. Prepare to make many, many more in the coming days.
And the irony is… your video is bringing even more attention to the drink’s existence.